1.

LARGEST DEDICATED ONLINE GROCERY SUPERMARKET IN THE WORLD

2.

SIGNIFICANT MARKET OPPORTUNITY IN GROCERY, THE LARGEST RETAIL SEGMENT

3.

IDEALLY POSITIONED TO BENEFIT FROM CONTINUING CHANNEL SHIFT TO ONLINE

4.

PROPRIETARY INTELLECTUAL PROPERTY CREATING SIGNIFICANT BARRIERS TO ENTRY

5.

SUPERIOR CUSTOMER OFFER WITH LEADING SERVICE, RANGE AND PRICE PROPOSITION

6.

OPERATING MODEL GIVES STRUCTURAL ADVANTAGES AND SUPPORTS A VIRTUOUS CYCLE OF GROWTH AND INVESTMENT

7.

CONSIDERABLE OPERATIONAL LEVERAGE EXPANDING MARGINS

8.

COMMERCIALISING INTELLECTUAL PROPERTY OFFERING SIGNIFICANT VALUE CREATION FROM PLATFORM BUSINESS

9.

PROVEN MANAGEMENT TEAM DRIVING STRATEGY AND EXECUTION

Customer journey 2014