We drive shareholder value by continually developing an innovative world leading platform for our own grocery and general merchandise businesses, and those of our commercial partners. We develop our strategic objectives through a number of complementary actions applicable to each objective.

Our Objectives

Drive growth iconDRIVING GROWTH

  • Active customer base
  • Average orders per week
  • Average order size
  • SKU count

Maximise utilise iconsMAXIMISING EFFICIENCY AND UTILISING PROPRIETARY KNOWLEDGE

  • On time
  • Order accuracy
  • UPH
  • DPV/Week
  • Product waste

ONLINE WILL BE THE FASTEST GROWING CHANNEL IN GROCERY OVER THE NEXT FIVE YEARS

UK Grocery Market had sales of

$174.5 billion*

in the year to April 2014

The grocery market’s share accounts for

54.5p in every £1*

of UK retail spending

As of April 2014 online grocery represented

4.4%*

of sales

Online grocery will grow to account for

8.3%*

of sales
by 2019

* Source IGD. IGD channel forecast figures are for year to April

Strategy aligned to take advantage

With IGD predicting that the online grocery retail segment will almost double to 8.3% of total UK grocery sales over the next five years, we believe we have a strategy aligned with this market opportunity. Our strategic objectives are designed to enable us to continue to innovate to improve the quality of our offer to our customers and the efficiency of our operations, adding to the value in our IP platform.

How we have progressed with our strategy this year

We have continued to make good progress with our strategic objectives during 2014. Our growth has continued, with Group gross sales up 20.4%, against a difficult market backdrop. The efficiency of our existing operations has continued to improve, and we announced plans for more capital and operational efficient fulfilment facilities in the future. We continued to develop and use our IP throughout our business to drive growth and efficiency. Moreover, we supported the start of operations for Morrisons.com, our first commercial platform partner.

Driving
Growth

Driving Growth

Maximising
Efficiency

CFC1 Hatfield Chill 2014

Utilising
Proprietary
Knowledge

Ocado Coloured Crates 2014