We measure the achievements of our strategic objectives through the use of qualitative assessments and monitoring the performance of quantitative key performance indicators ("KPIs"). Each KPI links to one or more of our strategic objectives (using the strategic link icons shown).

Average orders per week 1

why we use this measure

Average Order Per Week

Measures order growth in our retail businesses

2014 Performance

+16.8% V 2013

Strategic Link Stratigic Icon

Average order size (£) 2

why we use this measure

Average Order Size

Measures aggregate impact on average shopping basket

2014 Performance

(1.1)% V 2013

Strategic Link Stratigic Icon

Deliveries on time or early (%)

why we use this measure

Deliveries On-time or Early

Measures timeliness of our delivery operations

2014 Performance

+0.1% V 2013

Strategic Link Clock IconBulb Icon

CFC efficiency (UPH) 3

why we use this measure

CFC Efficiency UPH

Measures CFC operational efficiency

2014 Performance

+7.4% V 2013

Strategic Link Clock IconBulb Icon

Average deliveries per van per week (DPV/week)

why we use this measure

Average Deliveries Per Van Per Week

Measures efficiency of our service delivery operation

2014 Performance

+1.9% V 2013

Strategic Link Clock IconBulb Icon

Active customer base

why we use this measure

Active Customer Base

Measures growth in our core customers, counted as customers who shopped in the last 12 weeks

2014 Performance

+17.7% V 2013

Strategic Link Stratigic Icon

Product waste (%)

why we use this measure

Product waste

Measures efficiency of our operations in terms of waste minimisation, the lower the better

2014 Performance

(0.2)% V 2013

Strategic Link Clock IconBulb Icon

Items delivered exactly as ordered (%)

why we use this measure

Items delivered exactly as ordered

Measures order accuracy (pre substitution)

2014 Performance

+0.3% V 2013

Strategic Link Clock IconBulb Icon

SKU count (hypermarket) 4

why we use this measure

SKU count (hypermarket)

Measures growth in range offered at Ocado.com, not including standalone sites

2014 Performance

+26.5% V 2013

Strategic Link Stratigic Icon

  1. 2012 figures are on 52 week basis.
  2. Refers to Ocado.com orders and includes standalone orders for Fetch.co.uk and Sizzle.co.uk
  3. Mature CFC operations (CFC is considered mature if it had been open 12 months by the start of the reporting period).
  4. 2014 hypermarket SKU count is a snapshot taken from the Ocado website on 09/12/2014.