Corporate responsibility has undergone some major developments during the period of this report, the details of which follow below.
The Ocado Way
From the beginning, Ocado has been passionate about minimising environmental impacts, and as our activities and responsibilities have grown, we have responded with our strategy.
Our new 2020 Vision "The Ocado Way" is underpinned by three guiding principles that we aspire to:
- For every employee to be engaged with our CR strategy, aspirations and intentions
- Ensure we are a well-run, responsible, sustainable business
- Where we believe there is an opportunity to use our position and expertise for good, to step up and take it.
Building on work undertaken to date, our new 2020 vision "The Ocado Way" has four strategic pillars: Education, Entrepreneurship, Environment and Eating Well, focusing on areas where we can make a meaningful difference.
Ocado's success stems from cutting edge technology. We see a significant opportunity with Code for Life to play a role in promoting technology, and our Road Safety programme aims to raise awareness of large vehicles with children and young people.
Code for Life
Ocado.com is the world's largest online-only grocery retailer. Customers use our award-winning mobile applications and website to place their orders, which are packed in our world-class automated warehouses, and delivered in one-hour time slots.
Under the surface is a dynamic technology business, Ocado Technology, that has the look, feel and culture of an innovative software start-up — developing all the software that powers the Ocado.com and Morrisons.com retail businesses.
We believe the ability for children to code will in future years become as important as literacy and maths are today. With that in mind, we developed Code for Life, an initiative to help support primary school teachers deliver the new computer science curriculum. We are keen to lend our support to a programme that will enable every child in the country to flourish in an increasingly digital world, armed with "coding survival skills".
Our Road Safety programme is in the early stages of implementation, and we look forward to sharing more in future years.
Ocado began life 15 years ago as a small start up with an entrepreneurial spirit, passion and enthusiasm. While we have significantly grown in the last 15 years, a great deal of "the early days" still stays with us — and we are keen to use our example and our influence as a platform for change — inspiring the next generation of students, entrepreneurs and small British businesses.
Britain's Next Top Supplier
Building on our proud entrepreneurial history, "Britain's Next Top Supplier" supports new, up and coming suppliers by running an annual competition aimed at suppliers and producers looking to take the next step towards commercialising their product.
In 2015 our Chairman, Lord Rose, and Chef Tom Kerridge, will again both sit on the judging panel for the competition alongside Ocado buyers – aimed at finding that "next new product".
The 2014 winner, Hiver Beers, won the opportunity to be stocked at Ocado as well as a £10,000 marketing package to promote the product – and sales are going well for the small, niche brewery following this opportunity.
Britain's Next Top Supplier, 2014